The French radio NRJ which is the second biggest radio in France after RTL. NRJ created yesterday their own social network web sites: mynrj.com to concurrence FACEBOOK and my space.
The target customers for NRJ is 12-25 years old in the same way of their radio and this social network is more focus and the passion of music...
Roland Le Parc the CEO of the French radio NRJ tell to le Figaro that their objective is 800 000 members is one year. And he means by member one actualisation per month.
To create is news social network NRJ employ 20 news employees.
For the moment we don’t know if it will be successful. But this confirms that social network is in the mood. And this new actors will dynamism a lite bite more the competitiveness between My space FACEBOOK……
Geoffrey THIRIEZ geoffrey.thiriez@espeme.com
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